Pricing Strategies Pricing Strategies Assume you are the marketing manager for a local cable company. You have some direct competitors including AT\&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service. Be sure to include the following in your report: - Determine your price objective with your justification. - Determine the demand of your service and how this influences your pricing strategy. - Estimate your cost elements and analyze how this will influence the price of your service. - Propose a competitive price analysis. - Select your pricing method and determine your final price along with your justification. Pricing Strategies Pricing Strategies Assume you are the marketing manager for a local cable company. You have some direct competitors including AT\&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service. Be sure to include the following in your report: - Determine your price objective with your justification. - Determine the demand of your service and how this influences your pricing strategy. - Estimate your cost elements and analyze how this will influence the price of your service. - Propose a competitive price analysis. - Select your pricing method and determine your final price along with your justification