PRICING STRATEGY for developing a new product which is Laser hair removal

Retail/Shelf pricing: What will be the shelf price for the new product? Why? How does the shelf pricing compare to the major competitive products in that market?

Before you set your retail (shelf) price, do some online or in-store research on shelf pricing of similar competitive products.

2. Trade price: Wholesale price. Retailer price markups can vary among consumer products. For this project analysis - use50% as the retailer's markup. So a product you sell to the trade/retailer for $2.00 (trade price) will have a retail (shelf) price to consumers of $3.00 (after 50% trade markup).