Pride Apparel is a firm that designs and manufactures women$$s clothing and accessories. It sells its merchandise to retailers without further involvement. Given this information, which of the following statements is true of Pride?

a$.$

Its retailers convince consumers to buy Pride$$s products

b$.$

It uses introductory consumer advertising as part of its strategy

c$.$

It uses a pull strategy to sell its merchandise

d$.$

It focuses its promotional efforts on end consumers or opinion leaders