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Primary Goal: Identify the company's ultimate goal' by defining its focus and key performance benchmarks. Market Objectives: Identify the relevant customer, collaborator, company, competitive, and
Primary Goal: Identify the company's ultimate goal' by defining its focus and key performance benchmarks. Market Objectives: Identify the relevant customer, collaborator, company, competitive, and context objectives that will facilitate achieving the primary goal. Def ne tne focus and key benchmarks for each objective
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