Principles of Management (MGMT3322_600)

Real purpose(s) behind sustainability

The opening case focuses on leadership in the oil industry, highlighting BP Oil in particular. The oil industry has a high ratio of making sustainability a strategic priority. The question is raised as to whether the leadership in the oil industry pushes sustainability for the right reasons. In your opinion, is the oil industry concerned for their future, thus their interest in sustainability? Or are they just greenwashing themselves as a sustainable corporation to prop up their reputations?