principles of Marketing

Module Sixteen: Homework Assignment Instructions For one of the brands below (based on the first letter of your last name) provide a brief report detailing the brand's use of the following IMC elements: advertising (include recent slogans and media used), publicity, public relations and sponsorships. What are your thoughts regarding this campaign and the level of integration between the 4 elements? You will be graded on grammar and spelling in addition to the accuracy and thoroughness of your response. Nike - last names A - G Apple - last names HN Target - last names O T Sony - last names UZ Must be submitted as a word document. Submissions No submissions yet. Drag and drop