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Principles of Stock Picking Your Conclusions: Using your math in Exhibit 4, provide the impact zone thresholds for the company: MCD's EPS changes materially when

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Principles of Stock Picking Your Conclusions: Using your math in Exhibit 4, provide the impact zone thresholds for the company: MCD's EPS changes materially when revenue from volume exceeds $1022 billion, or 4.2% in this case MCD's EPS changes materially when revenue from pricing exceeds 1.4% across all revenue MCD's EPS changes materially when a change in expenses exceeds $335.2 million Apply to Scenarios Based on your work above, complete the table below (replace the red text) in an effort to determine if any of these are likely to be "material" to MCD and thus require additional research + Exhibit 5: Three NEW Scenarios for MCD Impact Zone: Scenarios Volume, Compute the Math Pricing or Expenses? Your research has concluded McDonalds may soon begin offering Compute how much this will all-day breakfast and you estimate it impact revenue will result in a 5% increase in revenue Your research has concluded McDonalds is about to raise soft drink Compute how much this will pricing by 2%. Soft drinks make up impact revenue 25% of sales. McDonalds is automating its customer $500 million > or

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