Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Pringles is a global brand owned by The Kellogg Company that boasts a variety of flavors. Some of the flavors are traditional chip tastes, and
Pringles is a global brand owned by The Kellogg Company that boasts a variety of flavors. Some of the flavors are traditional chip tastes, and many products within the Pringles family have bold, unique flavor profiles that spark the interest of consumers. To engage consumers with the product, the company issued a campaign in the summer of 2019 where special generic packaging without an indication of flavor. Consumers were asked to submit guesses about what flavor they thought the product was, and by entering the contest, they were eligible to win $10,000 if they guessed correctly. The advertisement for this promotion is in the image below. Remember to put your reference What impact dose a person think this campaign had on Pringles sales? Why? What aspects of marketing promotion do you see demonstrated in this campaign? What is the purpose of running a promotion like this versus introducing the new flavor directly into the market? What channels would be best to run this advertisement through? Why? What specific demographic of people would be most engaged with this campaign? Why? Would you buy the product and guess in hopes of winning $10,000 while risking not liking the flavor? Why or why not
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started