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Prior to setting pricing options for its products to maximize profit, a company must: a. determine whether it should use horizontal or vertical integration. b.
Prior to setting pricing options for its products to maximize profit, a company must: a. determine whether it should use horizontal or vertical integration. b. select appropriate corporate-level strategies. c. perform value-chain functional activities. d. articulate its multibusiness model
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Strategic Management Creating Competitive Advantages
Authors: Gregory G. Dess, Alan Eisner, Gerry McNamara
9th Edition
1259900525, 978-1259900525
