Prisly Inc. is a multinational company that specializes in manufacturing and selling high$-$end cars. It launches a new car, the Gwen $2\mathrm{.}0,$ that becomes highly successful in the market because of its economical price and excellent features. However, this leads to a significant decline in the sales of Prisly Inc.$\text{'}$s other cars. This scenario exemplifies

a$.$ personalization

b$.$ cannibalization

c$.$ differentiation

d$.$ segmentation