1. Private or Public for Coqui Hotels

   Coqui Hotels Co. specializes in developing resorts and spas for busy people who are always on the go and need to relax. Each location is specially chosen for the beauty of its setting, the ambiance of the city, and the ease of arrival for its guests. Coqui Hotels are located all over the world in countries like France, Brazil, Greece, Italy, and many other locations. The companys mission is to provide our guests with the most relaxing experience that they would find at any place in the world.

   Coqui Hotels Co. has hired a consultant to analyze its business and determine if the company should remain privately held or go public. The company has experienced an influx of business from U.S. travelers over the last couple of years. U.S. employees tend to work very hard, so when they have time off to relax, they want to get away from everything, and Coqui Hotels is the perfect place. Management believes there is a big market for their resorts and the best option for expansion is through an IPO. Last year, the companys cash flow reached nearly $7.5 million. Overall the company has been enjoying annual cash flow increases of 5%.

   QUESTIONS

   1. What price range would you currently assign to Coqui Hotels Co. if you were to sell it as a private operation?
   2. If you were an owner, would you go public? Why or why not?