Question
Priya lives in Mumbai and wants to open a McDonalds restaurant. If McDonalds agrees to let Priya use its company name as well as provide
Priya lives in Mumbai and wants to open a McDonalds restaurant. If McDonalds agrees to let Priya use its company name as well as provide her with marketing and operational support, Priya would be entering which type of arrangement with McDonalds?
Multiple Choice
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contract manufacturing
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joint venture
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franchising
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direct ownership
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licensing
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Cost Management Measuring Monitoring And Motivating Performance
Authors: Leslie G. Eldenburg, Susan Wolcott
1st Edition
0471205494, 978-0471205494
