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Problem 0 7 - 1 0 algo Refer to the News Wire to answer one question. NEWS WIRE: LEGAL BARRIERS Big Legal Bills for Little
Problem algo
Refer to the News Wire to answer one question.
NEWS WIRE: LEGAL BARRIERS
Big Legal Bills for Little Golf Balls
To the average golfer, most golf balls look strikingly alike. But Acushnet
Holdings Corporation says its Titleist ball is the "number one ball in golf," better than all others. To keep it that way, Acushnet has obtained patents on the design of its Titleist balls. When retail giant Costco started selling its own Kirkland balls in Acushnet felt threatened. Costco was selling its golf balls for $ apiece, while the Titleist ProV balls were $ apiece, and reviewers found them to be comparable. Acushnet promptly sued Costco, claiming it had infringed on Titleist's design patents. Costco stopped selling the Kirkland balls. Previously, Acushnet had sued another golfball manufacturers, most of whom ceased production rather than fight in court. Dean Snell, a former Titleist ball designer, said the purpose of all the patents isn't merely to protect ball designs, but also to prevent competitors from innovating new designs.
Source: News accounts of March
Suppose Titleist sells million golf balls a year. If it has to sell them at Costco's price rather than the ProV price, how much less revenue would Titleist take in
Instructions: Round your response to two decimal places.
million
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