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Problem 1 0 - 1 8 ( Algo ) Return on Investment ( ROI ) and Residual Income [ LO 1 0 - 1 ,

Problem 10-18(Algo) Return on Investment (ROI) and Residual Income [LO10-1, L010-2]
"I know headquarters wants us to add that new product line," said Dell Havasi, manager of Billings Company's Office Products Division.
"But I want to see the numbers before I make any move. Our division's return on investment (ROl) has led the company for three years,
and I don't want any letdown."
Billings Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluated on the basis of ROI, with
year-end bonuses given to the divisional managers who have the highest ROls. Operating results for the company's Office Products
Division for this year are given below:
The company had an overall return on investment (ROI) of 16.00% this year (considering all divisions). Next year the Office Products
Division has an opportunity to add a new product line that would require an additional investment that would increase average
operating assets by $2,289,300. The cost and revenue characteristics of the new product line per year would be:
Sales
Variable expenses
Fixed expenses
$9,155,000
65% of sales
$2,543,950
Required:
Compute the Office Products Division's ROI for this year.
Compute the Office Products Division's ROI for the new product line by itself.
Compute the Office Products Division's ROI for next year assuming that it performs the same as this year and adds the new product
line.
If you were in Dell Havasi's position, would you accept or reject the new product line?
Why do you suppose headquarters is anxious for the Office Products Division to add the new product line?
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