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Problem 1 1 . 1 An umbrella manufacturer makes an average profit of 2 . 5 0 per unit on a selling price of 1

Problem 11.1
An umbrella manufacturer makes an average profit of 2.50 per unit on a selling price of 14.30 by producing and selling 60,000 units at 60 per cent of potential capacity.
His cost of sales per unit is as follows :
Direct materials
Direct wages
Factory overhead
Sales overhead
3.50
1.25
6.25(50% fixed)
Re.0.80(25% variable)
During the current year, he intends to produce the same number but estimates that his fixed cost would go up by 10 per cent while the rates of direct wages and direct materials will increase by 8% and 6% respectively, However, the selling price cannot be changed.
Under this situation, he obtains an offer for a further 20% of his potential capacity.
What minimum price would you recommend for acceptance of the offer to ensure the manufacturer and overall profit of 1,67,300?
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