Question
Problem 1. Ortiz Manufacturing is considering developing and marketing one of two new products, A and B. It has accumulated the following information about the
Problem 1. Ortiz Manufacturing is considering developing and marketing one of two new products, A and B. It has accumulated the following information about the two products:
| PRODUCT A | PRODUCT B |
RESEARCH AND DEVELOPMENT COST INCURRED TO DATE | 800,000 | 350,000 |
ADDITIONAL DEVELOPMENT COSTS TO BRING PRODUCT TO MARKET | 120,000 | 45,000 |
EXPECTED ANNUAL SALES | 100,000 UNITS; 900,00 | 50,000 UNITS; 270,000 |
EXPECTED ANNUAL BATCH-LEVEL | 130,000 | 60,000 |
ALLOCATED FACILITY-LEVEL COSTS | 210,000 | 63,000 |
EXPECTED LIFE CYCLE | 15 YEARS | 8 YEARS |
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Required:
1) Which of these items are relevant to Ortiz's decision about which of these products it will launch?
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