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Problem 1. Ortiz Manufacturing is considering developing and marketing one of two new products, A and B. It has accumulated the following information about the

Problem 1. Ortiz Manufacturing is considering developing and marketing one of two new products, A and B. It has accumulated the following information about the two products:

PRODUCT A

PRODUCT B

RESEARCH AND DEVELOPMENT COST INCURRED TO DATE

800,000

350,000

ADDITIONAL DEVELOPMENT COSTS TO BRING PRODUCT TO MARKET

120,000

45,000

EXPECTED ANNUAL SALES

100,000 UNITS; 900,00

50,000 UNITS; 270,000

EXPECTED ANNUAL BATCH-LEVEL

130,000

60,000

ALLOCATED FACILITY-LEVEL COSTS

210,000

63,000

EXPECTED LIFE CYCLE

15 YEARS

8 YEARS

Required:

1) Which of these items are relevant to Ortiz's decision about which of these products it will launch?

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