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Problem 18-05A (Part Level Submission) Mary Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her

Problem 18-05A (Part Level Submission)

Mary Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $24,000 in fixed costs to the $270,000 currently spent. In addition, Mary is proposing that a 5% price decrease ($40 to $38) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at $24 per pair of shoes. Management is impressed with Marys ideas but concerned about the effects that these changes will have on the break-even point and the margin of safety.

(a)

Compute the current break-even point in units, and compare it to the break-even point in units if Marys ideas are used.
Current break-even point

pairs of shoes
New break-even point

pairs of shoes

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