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Problem 2: I know headquarters wants us to add that new product line, said Fred Halloway, manager of Kirsi Products East Division. But I want

Problem 2: I know headquarters wants us to add that new product line, said Fred Halloway, manager of Kirsi Products East Division. But I want to see the numbers before I make a move. Our divisions return on investment has led the company for three years, and I dont want any letdown.

Kirsi Products is a decentralized wholesaler with four autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to divisional managers who have the highest ROI. Operating results for the East Division for the last year is give below:

Kirsi Products - Last years' operating results for the East Division:

es

$ 21,000,000

Variable Expenses

$ 13,400,000

Contribution Margin

$ 76,000,000

Fixed Expenses

$ 5,920,000

Net operating Income

$ 1,680,000

Divisional operating assets

$ 5,250,000

The company had an overall ROI of 18% last year. The East Division has an opportunity to add a new product line that would require an investment of $3,000,000. The cost and the revenues for the new product line per year would be as follows:

Additional information:

Overall company ROI last year

18%

Investment needed for new product line

3000000

Revenue characteristics for new product line:

Sales

9000000

Variable expenses as a percent of sales

65%

Fixed expenses

2520000

1) Compute the ROI for last year and how it would be with the new product line.

2) If you were Fred Halloway, would you accept or reject the new product line and why?

3) Recompute assuming a minimum rate of return at 15%. Now would you accept or reject the new product line?

Net operating Income for new product line:

Sales

Variable Exp

Contribution Margin

Fixed Expenses

Net operating Income

Present

New Line

Total

Sales

Net operating income

Operating assets

Margin

Turnover

ROI

Recompute

Operating Assets

Minimum required return

Minimum net operating Income

Actual net operating Income

Minimum net operating income

Residual Income

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