Question
Problem 2. Screening: In class, we considered price discrimination via quality. The same model also works for price discrimination via lump sum discount (buy more
Problem 2. Screening: In class, we considered price discrimination via quality. The same model also works for price discrimination via lump sum discount (buy more at a lower price per unit). Consider a small yogurt shop that sells fresh-made yogurt to customers. The shop owner is facing two types of customers and is currently designing a price menu and want to max. expected revenue by giving a larger discount to the customers who buy more.
- Buyer's utility function is given by: (, ,) =
- In which:
- Her willingness to pay for quality: {1,2}.
- q: quantity of yogurt she is going to buy
- p: the price she has to pay for each unit she buys
- Seller has cost of production for each customer: () = 2
- The profit is given by: ()
- Seller does not know buyer's willingness to pay but knows the distribution: ( = 1) = 4/5 ; ( = 2) = 1/5 .
Solve for the second degree price discrimination pricing strategy. [Hint: Seller wants the low type to participate and does not want high type to pretend to be low type.]
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