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Problem 4 (12 points) Data concerning Kurek Corporation's single product appear below: Selling price per unit Variable expenses per unit $190 $121 Fixed expenses are
Problem 4 (12 points) Data concerning Kurek Corporation's single product appear below: Selling price per unit Variable expenses per unit $190 $121 Fixed expenses are $195,000 per month. The company is currently selling 4,000 units per month. REQUIRED: The marketing manager would like to cut the selling price by $12 and increase the advertising budget by $13,000 per month. The marketing manager predicts that these two changes would increase monthly sales by 1,500 units. What should be the overall effect on the company's monthly net operating income of this change? Show your work
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