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Problem 6 {Seltzer}: According to the most recent data from Beverage Marketing Corp, American's con- sumption of settzer jumped approximately 36% over the five year

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Problem 6 {Seltzer}: According to the most recent data from Beverage Marketing Corp, American's con- sumption of settzer jumped approximately 36% over the five year ended in 2013. Seltzer is simply carbonated water, but it is sugar and calorie free. The beverage is benefiting from renewed interest from people who are increasingly favoring sugar and calorie tree soda water. 1) Explain the increase in Seltzer consumption between 2008 and 2013 with demand and supply curves. Identify the main factor that affected the demand for seltzer, assum- ing supply curve did not shift. (4 points)

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