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Problem. According to the analysis of coca cola case in India Why does Coca-Cola insist so much on the Indian market? What is the appeal
Problem.
- According to the analysis of coca cola case in India
- Why does Coca-Cola insist so much on the Indian market? What is the appeal of this country?
- Which macro-environmental factors are favorable for Coca-Cola and which are not?
- What was the biggest obstacle Coca-Cola encountered in India?
- How have Coca-Cola's problems in India affected its image?
- What were the courses of action taken by the company to improve its image in the Indian market?
- What recommendations would you give to the Coca-Cola company to successfully carry out its marketing strategies to the Indian market?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
