Read the case/scenario provided below and identify the growth strategy (i.e. Ansoff Matrix) implemented by Adobe Photoshop.

Adobe Photoshop is a graphic editor developed and published by Adobe Systems for macOS and Windows. Two brothers Thomas and John Knoll created Photoshop in 1988. Since then, it has become the de facto industry standard in graphic editing, such that the word "photoshop" has now become a verb as in "to Photoshop an image. Adobe's Photoshop technology is now considered the world leader in photography tools that help in crafting incredible images everyday, everywhere. Adobe Photoshop for professional costs AED 999. Recently Adobe photoshop introduced a "home" version at a reduced cost to encourage amateur photographers to experience and experiment with its product.