Question
Problem: Burberry is known as the best luxury brand doing well the online marketing strategy and its strongest online platform. However, due to the COVID-19,
Problem: Burberry is known as the best luxury brand doing well the online marketing strategy and its strongest online platform. However, due to the COVID-19, it seems that the company is not selling online good anymore (on 2020 March, the percentage of online sales decreased by 80% compared to last year).
Can you give me the solution that Burberry can apply?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
