PROBLEM FOR SELF-STUDY Campbell Soup Company incurs the following costs: a. Purchase of tomatoes by a canning plant for Campbell's tomato soup products b. Materials purchased for redesigning Pepperidge Farm biscuit containers to make biscuits stay fresh longer c. Payment to Backer, Spielvogel, & Bates, the advertising agency, for advertising work on the Healthy Request line of soup products d. Salaries of food technologists researching feasibility of a Prego pizza sauce that has mini- mal calories e. Payment to Safeway for redeeming coupons on Campbell's food products f. Cost of a toll-free telephone line used for customer inquiries about using Campbell's soup products g. Cost of gloves used by line operators on the Swanson Fiesta breakfast-food production line h. Cost of handheld computers used by Pepperidge Farm delivery staff serving major super- market accounts Classify each cost item (a-h) as one of the business functions in the value chain in Exhibit 1-2 (page 5). Solution a. Production b. Design of products and processes c. Marketing d. Research and development e. Marketing f. Customer service g. Production h. Distribution PROBLEM FOR SELF-STUDY Campbell Soup Company incurs the following costs: a. Purchase of tomatoes by a canning plant for Campbell's tomato soup products b. Materials purchased for redesigning Pepperidge Farm biscuit containers to make biscuits stay fresh longer c. Payment to Backer, Spielvogel, & Bates, the advertising agency, for advertising work on the Healthy Request line of soup products d. Salaries of food technologists researching feasibility of a Prego pizza sauce that has mini- mal calories e. Payment to Safeway for redeeming coupons on Campbell's food products f. Cost of a toll-free telephone line used for customer inquiries about using Campbell's soup products g. Cost of gloves used by line operators on the Swanson Fiesta breakfast-food production line h. Cost of handheld computers used by Pepperidge Farm delivery staff serving major super- market accounts Classify each cost item (a-h) as one of the business functions in the value chain in Exhibit 1-2 (page 5). Solution a. Production b. Design of products and processes c. Marketing d. Research and development e. Marketing f. Customer service g. Production h. Distribution