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Problem Solving As a consultant chosen by Zara to assist with the expansion of its U . S , stores, you have been asked to

Problem Solving As a consultant chosen by Zara to assist with the expansion of its U.S, stores, you have been asked to propose how evidence-based management might help the firm smooth its way to success with an American workforce. What areas will you suggest be looked at for evidence-based decision making, and why?

Further Research Gather the latest information on competitive trends in the apparel industry, and on Zara's latest actions and innovations. Is the firm continuing to do well? Are other retailers getting just as proficient with the fast-fashion model? Is Zara adapting and innovating in ways needed to stay abreast of both its major competition and the pressures of a changing global economy? Is this firm still providing worthy management benchmarks for other firms to follow?

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To address Zaras expansion into the US market and ensure success with an American workforce through evidencebased management several key areas need attention 1 Market Research and Consumer Behavior Ut... blur-text-image

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