Problem Statement (20 marks) The problem statement summarizes the management decision problem and provides some background and is based on the client presentation/input. The problem statement should include the following: a) The client information (1) b) The management decision problem identified by the research team based on client input (4) c) Significance of the management decision problem. What would happen if this is not studied further? What potential issues or drawbacks could the organization face if this problem is not researched thoroughly? (4) d) Additional information that helped formulate the management decision problem (3) e) Anticipated use of the research information obtained (2) f) List 3 research questions. You are encouraged to view external sources (other colleges and universities) to see what they have done to help answer the management decision problem. Briefly explain why each research question is important. (6) 3. Literature Review (Secondary Data Analysis) ( 24 marks) Incorporate your secondary data analysis into your problem statement. You will likely not be able to find information on all the points below. Points will be given for the thoroughness of the secondary data analysis and proper referencing. (What have or are other post-secondary institutions doing well or not doing well? What are the best-practices? a) What have or are other post-secondary institutions doing well or not doing well? b) What are the industry best-practices? c) What do peer-reviewed journal articles state about this problem? d) Provide demographic information regarding the customer base (students) e) Is there any other secondary data available to help narrow the management decision problem or provided context for the problem? If so, be sure to include it and reference your sources. f) Does secondary data exist that indicates there may be some difficulties with answering the management decision problem? If so, what are those difficulties and how do they impact the research you are doing? The Management Problem(s) What is the DSB brand Why students enroll in our (business programs) awareness business programs? level? The motivation and perceived quality of DSB programs What do our students perceive as the strengths, weaknesses of our business Any possible areas of programs? improvement