Procter and Gamble (PG) paid an annual dividend of

$2.78

in 2018. You expect PG to increase its dividends by

8.7%

per year for the next five years (through 2023), and thereafter by

2.8%

per year. If the appropriate equity cost of capital for Procter and Gamble is

7.1%

per year, use the dividend-discount model to estimate its value per share at the end of 2018.