Procter & Gamble $($P&G$)$ decided to address the fact that Hispanic women are more likely to die from breast cancer because they$$re reluctant to get mammograms or discuss screening. So P&G brought screening to the supermarket, parking mobile mammography vehicles in grocery store parking lots in Texas and inviting shoppers in for free x$-$rays. Tie$-$ins with local hospitals assured that women with suspicious films got follow$-$up care. P&G adopted a $\_\_\_\_\_$ orientation to achieve this goal.

a$.$ product

b$.$ customer

c$.$ promotional

d$.$ societal marketing

e$.$ marketing