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Procter & Gamble ( P&G ) determined that its Thermacare Heat Wrap was underperforming and lacked a desired level of growth potential, so it decided

Procter & Gamble

(

P&G

)

determined that its Thermacare Heat Wrap was underperforming and lacked a desired level of growth potential, so it decided to sell the brand. Thermacare Heat Wrap was very likely in which stage of the product life cycle?

.

Market growth

.

Decline

.

Maturity

.

Market introduction

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