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Procter & Gamble uses promotional strategies aimed at the consumer such as cents-off campaigns, couponing, and free samples to increase sales of Tide detergent. Which
Procter & Gamble uses promotional strategies aimed at the consumer such as cents-off campaigns, couponing, and free samples to increase sales of Tide detergent. Which type of promotional strategy
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OM6 operations supply chain management
Authors: David Alan Collier, James R. Evans
6th edition
1305664795, 978-1305888210, 1305888219, 978-1305664791
