Question
Procter & Gamble wishes to encourage trial usage of Pampers diapers among new parents* insert coupons into Pampers packages. create a strong comparison ad between
Procter & Gamble wishes to encourage trial usage of Pampers diapers among new parents*
insert coupons into Pampers packages.
create a strong comparison ad between Pampers and Huggies diapers
encourage testimonials from other parents
distribute free diaper samples to parents of newborns in the hospital
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
