Proctor & Gamble chose to focus on the Downy brand individually in its fabric softener benefit campaign. Other recent campaigns, for brands like Clorox

Bleach, aim to refresh an entire product category. The Downy campaign is an example of

entire product category is an example of $.$

demand.

demand; increasing awareness or sales for an

Multiple Choice

primary; selective

growth; maturity

selective; selective

maturity; growth