Product and Brand managementMany companies consider the use of celebrities to endorse their brand. What are the

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Product and Brand managementMany companies consider the use of celebrities to endorse their brand. What are the advantages of using a celebrity to endorse a brand, specifically describing how it can help elements in the customer-based brand equity pyramid? Discuss some examples to illustrate statements.

Posted Date: Jul 07, 2024 02:36 AM

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Product and Brand managementMany companies consider the use of celebrities to endorse their brand. What are the

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