PRODUCT AND SERVICE DESIGN

ANSWER BRIEFLY

1. What are some of the factors that cause organizations to redesign their products or services?

2. Contrast applied research and basic research.

3. What is CAD? Describe some of the ways a product designer can use it.

4. Name some of the main advantages and disadvantages of standardization.

5. What is modular design? What are its main advantages and disadvantages?

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6. Explain the term design for manufacturing and briefly explain why it is important.

7. What are some of the competitive advantages of concurrent engineering?

8. Explain the term remanufacturing.

9. a. What is meant by the term life cycle?

b. Why would this be a consideration in product or service design?

c. Name three ways that each of these products has found new uses: baking soda, duct tape, and vinegar.

10. Why is R&D a key factor in productivity improvement? Name some ways R&D contributes to pro-

ductivity improvements.

11. What is mass customization?

12. Name two factors that could make service design much different than product design.

13. Explain the term robust design.

14. Explain what quality function deployment is and how it can be useful.

15. What is reverse engineering? Do you feel this is unethical?

16. What is the purpose of value analysis?

17. What is life cycle assessment, and what is its overall goal?

18. Explain the term "three Rs" and how the three Rs relate to sustainability.

19. a. Select an electronic device you are familiar with. What standard feature does it have that was

once a "wow" feature? What "wow" feature does it have that you think will soon be a standard

feature on new versions?

b. Answer part a for a service you are familiar with.

Critical thinking

1. A number of fast-food chains, after their success with offering their customers fresh salads, and in

an effort to downplay the image of selling unhealthy food, began adding fresh fruit plates to their menus. At about the same time, and seemingly in direct conflict with this "healthy" strategy, several other fast-food chains began offering fat- and calorie-laden items to their menus. Compare these

two widely different approaches, and predict the chances of each one's success. Name some other products that are popular, despite known health risks.

2. In wintry conditions, highway safety is improved by treating road surfaces with substances that will provide traction and/or melt snow and ice. Sand and rock salt are two widely used substances.

Recently, a combination of beet juice and rock salt is being used in some parts of the country to treat road surfaces. Suppose you have been asked to provide a list of factors to consider for a switch From rock salt alone to using a combination of beet juice and rock salt. Name the major considerations you would take into account in making a decision in the following categories: cost considerations, environmental considerations, both positive and negative, and other considerations.