Product and Service Development) for this assignment.

1) Product/service development process can be explained through the modified Input/Transformation/Output model (as shown below). Explain the product/service development process (with an example) using the following model

2) UW system is exploring ways to improve the MBA program in enhancing value to MBA students. Discuss two issues/problems you envision in using modularization and mass customization concepts in making MBA program changes

reference: Sanchez and Mahoney, "Modularity, Flexibility and Knowledge Management in Product and Organization Design."