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Product branding is an important marketing tool for successful global giants such as Apple, Nike and BMW to capture consumers mental, emotional and behavioural faculties.

Product branding is an important marketing tool for successful global giants such as Apple, Nike and BMW to capture consumers mental, emotional and behavioural faculties. Modern consumers buy beyond product features but also reputation attached to products. 4.1 As a product manager, present the unique advantages of branding with use of appropriate examples.

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