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Product Category - Size of product category (dollar or unit sales) and the major competitors.What is the market share of the major competitors and your
Product Category- Size of product category (dollar or unit sales) and the major competitors.What is the market share of the major competitors and your brand?Any major changes in the product category?What other information can you provide which can help to understand what is happening in the market.
What is the product category for the product KitKat? (please include sources)
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