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Product Decisions Under Bottlenecked Operations Mill Metals Inc. has three grades of metal product, Type 5, Type 10, and Type 20. Financial data for the

  1. Product Decisions Under Bottlenecked Operations

    Mill Metals Inc. has three grades of metal product, Type 5, Type 10, and Type 20. Financial data for the three grades are as follows:

    Type 5 Type 10 Type 20
    Revenues $43,000 $49,000 $56,500
    Variable cost $34,000 $28,000 $26,500
    Fixed cost 8,000 8,000 8,000
    Total cost $42,000 $36,000 $34,500
    Income from operations $ 1,000 $13,000 $22,000
    Number of units 5,000 5,000 5,000
    Income from operations per unit $0.20 $2.60 $4.40

    Mill's operations require all three grades to be melted in a furnace before being formed. The furnace runs 24 hours a day, 7 days a week, and is a A condition that occurs when product demand exceeds production capacity.production bottleneck. The furnace hours required per unit of each product are as follows:

    Type 5: 6 hours
    Type 10: 6 hours
    Type 20: 12 hours

    The Marketing Department is considering a new marketing and sales campaign.

    Which product should be emphasized in the marketing and sales campaign in order to maximize profitability?

    • Type 5
    • Type 10
    • Type 20

    Determining the unit contribution margin per furnace hour will assist in making your decision. Round the unit contribution margin to two decimal places.

    Type 5 Type 10 Type 20
    Unit contribution margin per furnace hour $ $ $

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