Product differentiation is O a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs. O the unique combination of product benefits received by targeted buyers. Othose characteristics of a product that make it superior to competitive substitutes. O a marketing strategy using different marketing mix actions to help consumers perceive the product as being different and better than competing products. O the legal requirement that requires a specified degree of distinction between products to ensure an organization's intellectual property rights. QUESTION 17 Personality and lifestyle are both variables used to employ O geographic O behavioral O attitudinal O psychographic O demographic segmentation. QUESTION 18 All of these are reasons to segment a market EXCEPT which of the following? O The ability to assign buyers to a segment is simple and cost-effective. It would cause an increase in market share or profit. O All the buyers in the entire market have similar wants and needs. O There is a potential marketing action to reach it. O There are different wants and needs of buyers in the entire market. QUESTION 19 The best segmentation approach for business firms is the one that Omakes it easiest to reach the segment. O maximizes the opportunity for future profit and ROI. O differs from the most common approach within the industry. creates awareness among potential buyers within a segment. is simplest and least costly in assigning potential buyers to segments. QUESTION 20 When Ann Taylor, a well-known retailer of sophisticated women's clothing, started losing sales to its own LOFT stores that feature moderately priced casual clothes, Ann Taylor was dealing with the marketing phenomenon known as O amortization. O guerrilla marketing. Oshrinkane Click Save and Submit to save and submit. Click Save All Answers to save all answers.