Product: Hawkins Cheezies 210g (Food Product)

Assignment: Re-Design a Product Packaging

Value: 45 marks; 20% of final course grade Image and presentation matter more than ever for products. The way they are packaged imposes an impression on consumers likelihood to purchase the product. If you like to shop, you will find this assignment insightful and fun. For this assignment, you will choose a product that you would consider repackaging from the list provided by the instructor.

Your submission must be in form of a PowerPoint presentation and must contain the following sections and answer the questions below:

Description of the chosen product packaging and target market. Provide the description of the chosen product packaging (what does it look like) and explain the main purpose of the packaging of the chosen product. Describe the target market of the chosen product by providing a description of all four bases demographic, geographic, psychographic, and behavioral description. Identify what components of the packaging attract target customers to the product. Identify and explain the issues in the current packaging design.

Description of the new packaging idea. Provide a minimum of three reasons for redesigning this packaging. What is the purpose of the new packaging: to protect or to prevent the product from spoiling, to get noticed on the store shelf, to make it more functional, to communicate a new purpose or to make it more sustainable? Describe the new/modified packaging design that you think will be effective. This should be in writing and include a prototype that supports your description. For example, you could use a tool such as PackHelp https://packhelp.com/box-design-software/ to find an appropriate image. Describe if the target market for the package has changed. Why or why not? Describe how the new packaging will impact the environment and any considerations that you feel should be considered in the material and in disposal.