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Product Involvement and Differentiation A.Choose a product category. Discuss the level of involvement in the category and explain why you see it as being what
Product Involvement and Differentiation
A.Choose a product category. Discuss the level of involvement in the category and explain why you see it as being what you say
B.Suggest two possible ways in which a company can increase involvement with the product
C.How can the product fulfil a new need?
D.Suggest an additional point of differentiation for the product. Why would it provide the company with a competitive advantage?
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