Product is a women gym bag

Part 1 -- Give your product a brand name. Branding in discussed in the textbook, and you need to follow the lessons learned in the textbook about branding. Explain who will be the target market and why. Who is your competition?

Part 2 -- How will the product be promoted to the target audience? How will you promote your product, and how will you price it to attract the target audience? Your ideas must be based on textbook reading and outside research. By the way, you can't get a famous person to promote your product for you.

Part 3 -- Explain where or how the product will be placed or distributed in the marketplace. Will it be in stores, and if so, what kind? How will you get the stores to carry your product? (Be sure to read the information under "Notes from Professor and Other Things.") Will it be mail order, and if so, how will you handle shipments?

Part 4 -- Explain where your product will be produced and how it will be produced. What does your product look like? How is it packaged? Illustrate and describe the packaging. Where is your product made? Who makes it? How do you get the product to the store, mail order house, or distributor? Explain your logic for packaging, production, and distribution based on textbook material and outside research.