product is called the PizzaMunch, a portable, healthy pizza product. Because the product is new, your sales team has worked with the marketing department to provide a whole portfolio of online marketing materials including the following:

• An e-book on the changing needs of the pizza category
• A series of white papers on the evolution of American eating habits
• A contact form for a webinar presentation of how to merchandise the PizzaMunch in different channels of retail, including grocery stores, convenience stores, and retail warehouses

A weekly podcast of retail and consumer trends that impact retail food categories

Your analytics department sends a message to you. A potential prospect, Shari Karkin, just downloaded a number of white papers and has signed up for a webinar-all last night. It appears that Shari may have an interest in PizzaMunch. Now your objective is to take action to assist Shari. But what should you do?

Questions

1. What are your options to contact Shari? What communication mode would you use to contact her (i.e.. phone, email, instant message. LinkedIn)? Explain why you chose this mode of communication. Defend using online research.
2. What would be your communications goals in the message to Shari? Write down the actual com munication message that you would use.