Question
Product layers are added as _________________; and this __________________ A. managers do marketing research ; reduces the firm s competitive edge B. products are launched
- Product layers are added as _________________; and this __________________
A.
managers do marketing research ; reduces the firm s competitive edge
B.
products are launched ; mitigates risk
C.
competition intensifies ; cuts margins
D.
consumers become more involved ; helps the brand compete
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
