Product Life Cycle and Strategy Presentation - LO6

In this assignment you be required to select a product. You will prepare presentation on the product's current product life cycle and the corporate strategy currently being applied to the product on the market.

Categories to Include in your presentation:

• Current Life Cycle Placement
• Strategy Upon Introduction to Market
• Market Entry Challenges
• Process or Product Design Emphasis
• Intensity of Competition
• Current Product Strategy
• Anything else you feel is relevant

Possible places to help you determine this information:

• Their website
• Industry Intelligence
• Articles you have found
• An interview with one of their executives

Guideline:

• This is to be a short, 10 minute presentation
• Place PowerPoint in Dropbox on due date

Rubric Name:_____________________________________________
Rating Scale Limited the presentation does not meet the requirements Meets Expectationsrequirements of section have been met. Goodpresentation is above and beyond minimal expectations Excellent - exceeds expectations, an exceptional job has been done.
Content You accurately identified the corporate strategy & provided information to support your position. You provided sound rational and evidence as to why or why not this strategy is working.	/10
Presentation Visuals You selected an effective way to communicate the information. Visual aids were used to enhance the audience's understanding of the information being presented.	/5
Delivery You were well prepared and organized. Your presentation was energetic and enthusiastic. You were talking to the audience NOT reading from notes. Clear, good volume and enunciation. You did not go overtime or significantly under. Presentation should be 10 minutes in length.	/10
TOTAL (25 marks)	/25