Product Life Cycle The following series of statements or phrases are associated with product life-cycle viewpoints. Identify whether each one is associated with the marketing production, or customer viewpoint. of the statement or phrase fits more than one viewpoint, blitas interactive in the first column and select its viewpoints in the second. If the statement is not interactive, select the appropriate viewpoint in the first column and enter"Notessary in the second Viewpoint Interactive Viewpoints Sales are increasing at an increasing rate All three viewpoints X b. The cost of manning the product artis purchased Customer All three viewpoints X c. The product is losing market acceptance and sales are beginning to decr Marketing All three viewpoints X d. Adess hosen to post-purchase costs All three viewpoints X .. Ninety percent or more of the costs are committed during the development stage All the viewpoints X The length of that the product serves the needs of a customer Customer All the viewpoints X All the cos t product for entre cycle All the viewpoints X h. The time in which a product generates revenue for a company Marketing All the viewpoints X All the viewpoints X Customers have the lowest price sensitivity during this stage All the viewpoints X kDescribes the general sales pattern of a product as it passes through distinct fe-cycles Production All the viewpoints X L The concer t product performance and price 2 Type here to search ORI e 9 a n o 3:35 PM Chapter 11 Homework e. Ninety percent or more of the costs are committed during the development stage. Marketing X All three viewpoints X f. The length of time that the product serves the needs of a customer Customer All three viewpoints X 9. All the costs associated with a product for its entire life cycle Customer X All three viewpoints X h. The time in which a product generates revenue for a company Marketing All three viewpoints X L Profits tend to reach peak levels during this stage Marketing X All three viewpoints X 1. Customers have the lowest price sensitivity during this stage Marketing X All three viewpoints X k. Describes the general sales pattern of a product as it passes through distinct e-cycle stages Production X All three viewpoints X L. The concern is with product performance and price All three viewpoints X m. Actions taken so that e-cycle profits are maximized Marketing X All three viewpoints n. Emphasizes internal activities that are needed to develop, produce, market, and service products Production All three viewpoints X Marketing Viewpoint describes the general sales pattern of a product as it passes through distinct life-cycle stages: Introduction, Growth, Maturity, and Deine Production Viewpoint defines stages of the life cycle by changes in the type of activities performed: Research, Planning Design, Testing Production, and logistics. Customer Viewpoint is affected by purchase price and post-purchase costs which includes Consumable life cycle stages (purchasing, operating, maintaining and disposal)
