Product Marketing  

importance of the role of product in the marketing mix, including how products are developed, classified, and identified. We also reviewed pricing and discussed its importance in the marketing mix, including various pricing strategies, marketing channels and promotional positioning/strategies.

understanding of company's use of marketing mix to meet its overall goals and company objectives.

Pick:one product you use every day (in school, at work, or for pleasure) and get to understand the product company.

1 What is the name and market segment of your product? Who are the main customers? 2 For the marketing of this product, outline the product, the price, the distribution, and the promotion used by the company. 3 What approach has the company used for this product - demographic, geography, psychographic or behaviour or a mix? 4 Evaluate and describe how the product is being marketed. Is the price appropriate, could promotion be improved, is it being distributed effectively? 5 What recommendations would you make to improve the marketing of this product? 1 Explain "Segmenting the Market" and the four most useful categories addressed in the reading/ 2 What would be two pros and two cons of creating an entire media group aimed specifically at men? Do you think this approach will succeed? Why or Why not?

3 What are the 4 P's of marketing? 4 What are two pros and two cons of Social Media Marketing? 5 Research another company that uses stereotypical advertising. Provide the name of the company and the product(s) or service(s) they sell. Do you feel this advertising technique is successful for this particular company? Why/why not?  6 List five examples of things companies do to increase Brand Awareness.