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Product Mix Please analyze ApplenewMacBook Pro14and 16Apple M1 Pro chip or Apple M1 Max chip, Thank you very much 1. Brand's marketing mix choices and

Product Mix

Please analyze ApplenewMacBook Pro14and 16Apple M1 Pro chip or Apple M1 Max chip, Thank you very much

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1. Brand's marketing mix choices and actions Apple new Macngk Pro 14\" and 16" Apple M1 Pro chip or Apple M1 Max chip httgs://www.applecom/gg/macf 1) Product Mix (1) 3 layers of product (TPC) a. Core product =? b. Actual product =? c. Augment product =? (2) Class of consumer products (Which one is specific, choose one of four to discuss} a. Convenience product b. Shopping product 0. Specialty product d. Unsought product (3) Branding a. Brand b. Brand name 0. Brand mark d. Branding strategies (4) Benefits of branding (role) (5) Brand loyalty (6) Brand personality (7) Packing 0 Communication

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