Product : my product is portable and affordable 3D printer that uses sustainable materials, such as recycled plastics or plant-based fibers. This product is important because it democratizes access to 3D printing technology, which has the potential to revolutionize manufacturing and product design. It also addresses environmental concerns by reducing the amount of waste generated by traditional manufacturing processes.

 

Critique of your Consumers (~7 pages) Given our understanding of the competitive environment outlined above, what can learn from the consumer about how they think, feel, and behave? And what environmental factors need to be considered? Example: This can be solved with applications of the interactions of affect, cognition, environment, and behavior. Specifically.... Affect o Example: Emotions, feeling states, moods, evaluations Cognition Example: Interpretation processes (e.g., senses, exposure, attention, comprehension), knowledge, memory, integration processes (e.g., attitudes, decision making), consideration set, etc. Behavior Example: Behavioral conditioning, cognitive learning, the 7 specific behaviors Environment o Example: Macro/Micro and Social and Physical, Situations